At Companion Marketing, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
SOCIAL MEDIA MARKETING
1. Competitive Advantage Study
The first step will always start with you. We need a deep dive into your product/service to identify a single attribute that will resonate most with the desired target audience. This vital step will shape the overall direction of the communication strategy
2. Audience definition
While the broad strokes is always easy and often common sense, reaching out to the right person requires specialized understanding of market dynamics and personal preferences. This is where our teams extensive work with mainstream media comes handy
3. Choosing the channel
Facebook or Instagram? Text or Display? Image or Video? Why not YouTube? Does LinkedIn further our cause?!
Questions that are part of every social marketer’s check-list, difficult to get right, wasteful if not worked on.
4. Designing the message
In todays evolved marketplace a single communication to address the various decision makers is not a possibility. The message has to be tailored according to the various demographic parameters
5. Execution
When the world watches! Be it regular posts on social media, videos on YouTube, a write-up on LinkedIn updates on your website or the launch of a multi-channel ad campaign the proper deployment of the plan is vital.
6. Optimization
The best laid plans can be improved once we listen to our audience. Keeping a keen ear to the ground to understand how our communication is being received is essential and converting the feelers received into actionable steps is the best way to maximize investment and resources